Tag Archives: Black

Another Clothing Brand Gets It Wrong… Still Down?

Knowledge

Here we go again. Another clothing brand makes a racist product or ad and people start to scream boycott. How about we “boycott” these brands before we get evidence that these brands promoted something offensive? In other words, let’s start to improve our purchasing habits by being less materialistic and more practical. Let’s stop patronizing brands that promote a certain status or trend. By doing so, we will also cut out brands that are not made by us or for us. Black people its time to be better consumers.

We can start in many ways. However, given the spotlight currently on the clothing industry and brands, let’s start there. The clothing you buy, especially when it is made by “trendsetting” brands, reflects a mindset. It reflects a belief that wearing something with a trendy brand name is equal to a certain status. It means certain brand names make you appear to be wealthy. The clothing you buy means you want people to know you are wearing the “best” brands. It means you think materialistically when it comes to the clothing you buy.

For the record, I have never bought anything from Gucci, Prada, Fendi, Armani, or Ralph Lauren. I can add so many more brands to this list. First, for me it’s an economic issue. I can’t see myself paying top dollar for any article of clothing (except a business suit and complimentary shoes) just because it is made by a certain brand. Think about it, a clothing brand and a logo is an artificial concept. It is made up to give the illusion that it has a certain style or gives a certain status. It is a marketing tool designed to influence consumers to buy. In reality, it says nothing quality, dependability, value, or cost. Instead, clothing brands and logos speak to materialism.

Couple this information with our intrinsic need to be seen and respected, and it is easy to see why people gravitate toward name-brand items. Some of us must be seen wearing a certain logo! Next, we can also add celebrity endorsements of these products and brands to reasons why we wear these items. I get it. Celebrities, athletes, and entertainers need to have a certain look to get us to follow them. But does following them require buying like them? Does it mean we should also wear Gucci, Prada, and the like just because they do? They “have to” wear the logo, do you have to as well?

Now let’s discuss the elephant in the room: who do these companies really want to wear their products? I think these brands, and the executives who run them, love the fact that black people buy their products. Again, it’s an economic issue; our money is green too. However, I also suspect they are not happy about us wearing their products. A lot of it is not made for us! How do we know? Think about the sizing and cut of the material. Think about the colors and styles. Think about the marketing and advertising. Think about the decision-makers who work at these companies. None of it revolves around, nor caters to black people.

Need proof? You already know the stories. Gucci makes a dark brown turtleneck sweater with big, red lips as a cutout. Prada has a product line with black monkey-like characters with, big red lips. H&M sells monkey t-shirts and puts a black child wearing one in an ad. In 2019, can anyone tell me how these things go from idea, concept, creation, sale, and advertisement without someone noticing they are racially tinged? Or, maybe it was noticed and overlooked and ignored. Maybe they know that we, black people, will continue to patronize their brands despite seeing these issues.

Here are some things to think about…

Have you ever seen Bill Gates wearing Gucci?

Have you ever seen Denzel Washington in an ad for Prada?

Have you purchased a $200 or more jeans or purse, but do not carry $200 inside one of the pockets?

Have you seen racist or offensive ads from a company and still bought their products?

Have you ever heard any spokespeople for these brands say, “yes, we make this specifically for black people?”

 

I think it is time for black consumers to rethink their purchasing habits. (As a side note, in 2019 there are more choices than ever for black people to buy and support black-owned designs and clothing. At least we know these brands are created for us and by us.) I am not saying we should burn our Gucci or Prada collection. After all we “must” look good and fashion-conscious right? It would be nice you we stop wearing what we already have, but I digress. Instead, I am saying if a company or its spokespeople create a racially insensitive product or advertise it, we should stop buying from the company and stop patronizing their brands.

I love black celebrities, but I don’t need them telling me to boycott. I didn’t need them to tell me to buy these brands, so I don’t need them to tell me not to. I get to choose what I buy. My mindset tells me not to follow trends or brands to be viewed as trendy or rich. Too many people put too much stock in this, especially when brands are endorsed by celebrities or those who dress, and act like them. Too many people want to wear a logo as a status symbol. Too many people want to look “good.”

The decision not to patronize Gucci, Prada, and the like is personal choice for me regardless of what status they offer. Economics, dependability, value, and cost drive my purchasing habits. When it comes to clothing, I stick to a brand that delivers and these points. This includes brands made by black people. But you can believe that I will drop that brand if I see any racist of offensive products or advertising. It is my choice. It should be your choice too. Still down?

 

 

Gary A. McAbee created the Wake Up/Rise Up Black America blog to have a powerful voice and positive impact in African-American neighborhoods, communities, and society. The articles posted are not only for African-Americans, but for all people due to their relevance and cultural significance. Along with his other blog, Motivation for the World, Gary can get people talking about issues that affect us all. He is the proud author of three self-help books: Wake Up! 42 Ways to Improve Black America Now!, the follow-up Rise Up! 42 Additional Ways to Improve Black America Now! , and Defining Success: One Word at a Time.

 

Join Gary A. McAbee on social media!

 

LinkedIn: https://www.linkedin.com/in/garymcabee

Facebook: https://www.facebook.com/wakeupandriseup

Twitter: https://twitter.com/McAbeeGary

Instagram: https://www.instagram.com/garymotivation/

Advertisements

Black Life: Misunderstood

Black Box

Sometimes being a black person in America is unnecessarily hard. We are viewed differently, judged differently, and treated differently. It is something a black person must face, and in many cases, overcome daily. At work, at school, and in other public places, black people are under surveillance. Sometimes it is just to see what we will do in certain situations. Other times it is to exclude us from certain activities. Either way it makes black life misunderstood, especially when the spotlight is so bright we become aware of it.

Some who read this will not understand. If you think we as a people have made it; this is false. Sure, some of us have “made it”, but many of us have not. You might be wondering how this could be. Barack Obama was President. Jay-Z and Beyonce are billionaires. Michael Jordan is the greatest basketball player ever. These are all great accomplishments indeed. But what do these accomplishments mean for millions of black people on their daily grind. Their success does not translate to our lives when we are being watched and judged while doing our daily activities. We are misunderstood even more thanks to today’s view of black people.

I believe today’s society uses black people of wealth and prestige as the measuring stick for the rest of us. Naturally there is an element of “if they can do it, so can you”, which is built in to following successful black people. This is not what I am talking about. Instead I am referring to people of different races who use our celebrities as the examples of what black life is like. If you think the Real Housewives of Atlanta are the real housewives of Atlanta, then you have not been to Atlanta (or Detroit, or St. Louis, or Philadelphia). The real housewives of Atlanta work at jobs, take care of home, raise families, and serve as the backbone of our communities. Any other explanation is of black women faulty at best.

This is a stark reversal of a phenomenon that happened to black people in the past (and still happens today). Back then, society used examples of unsuccessful black people or even criminals, as a measuring stick for all of us. All you had to do was see a black person doing the wrong thing, and then that black person’s sins were carried by all of us. Even worse, their behavior convinced many people that we all behave like that. We are all criminals by nature, unintelligent, lazy, and hostile. If you did not live up to these stereotypes, you were the exception, not the rule. Millions of black people chase the American Dream every day and do it the right way, yet the incorrect actions of a few black people defined our lives and culture?

So here we are in 2018 and we are misunderstood.

  • Some people view ultra-successful black people as their idea of who we are or what we could be if we try.

Or…

  • Some people view unsuccessful black people as who we really are and how we really act all the time.

Either way, we are put into a box that is difficult for the many black people to escape. The by-product of this is when tend to live up these ideas. Some of us want to live like our celebrities, so they spend and consume as if they already do. Others can’t live like them, they resort to activities that will lead to money and fame that brings celebrity status. Meanwhile, the hard-working black man, and the hard-working black woman are misunderstood daily. We are the bedrock upon which our culture and experiences are built. We deserve a little understanding.

To all my people who are trying to make ends meet, making ends meet, or struggling to make ends meet, I am with you all the way. Do not let society’s misunderstanding who we are and what we do define you. Instead, hold your head high, find like-minded individuals, and work together to build better lives. It’s the only way we will continue to grow, while facing the challenges of being misunderstood.

Until we meet again, wake up and rise up!

 

Gary A. McAbee created the Wake Up/Rise Up Black America blog to have a powerful voice and positive impact in African-American neighborhoods, communities, and society. The articles posted are not only for African-Americans, but for all people due to their relevance and cultural significance. Along with his other blog, Motivation for the World, Gary is able to get people talking about issues that affect us all. He is the proud author of three self-help books: Wake Up! 42 Ways to Improve Black America Now!, the follow-up Rise Up! 42 Additional Ways to Improve Black America Now! , and Defining Success: One Word at a Time.

 

Join me on social media!

LinkedIn: https://www.linkedin.com/in/garymcabee

Facebook: https://www.facebook.com/wakeupandriseup

Twitter: https://twitter.com/McAbeeGary

Instagram: https://www.instagram.com/garymotivation/